Uji Cup, Blue
The Uji Cup reflects our vision of a home mug and how we want to celebrate the feeling of drinking coffee at home. The campaign shows how we like to enjoy our coffee in a pleasant atmosphere. The creation process of the Uji Cup has been a combination of using techniques inspired by traditional Danish and Japanese ceramics such as the Wabi-Sabi culture as well as the aesthetics of nature surrounding Japan and the island of Bornholm.
The Uji Cup is named after the Japanese city of Uji.